Philadelphia, PA – November 28, 2007 - Brooks Brothers, the country's oldest clothing retailer, has partnered with Avenue A | Razorfish, one of the largest interactive services agencies in the world, to launch their online holiday campaign. This campaign follows an initial successful Semi-Annual sale effort conducted in the summer. The scope of services for the campaign included planning and buying all online display media for various fall and holiday promotions that will run from 9/26/07 – 1/3/08. The Philadelphia office of Avenue A | Razorfish was selected recently as the new digital partner for Brooks Brothers.
"The results of our partnership with Avenue A | Razorfish have helped us gain new insights into our online customers purchase behavior," said Kristen Pollock, Acquisition Marketing Manager for Brooks Brothers. "Their media recommendations were on target and resulted in the successful expansion of our online media footprint." Avenue A | Razorfish achieved Brooks Brothers' ROI goals and utilized technology that enabled Brooks Brothers to re-message to consumers who had been to the website but did not purchase. This tactic alone delivered a return 13 times higher than Brooks Brothers’ goal.
"The focus of the campaign was to build upon Brooks Brothers’ traditional media partners while keeping a keen focus on the campaign’s ROI goals," said Debrianna Obara, Vice President of Media at Avenue A | Razorfish in Philadelphia. The team at Avenue A | Razorfish leveraged high profile placements online and made use of network reach and efficiency to drive sales online while still targeting the Brooks Brothers online audience through behavioral and site targeting overlays.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information.